New online store and Meta ads
- back for every €1 of ads (ROAS 7.70)
- €7.70
- back per €1 in the best campaigns
- €16+
- ad cost per purchase
- €3–5
- The challenge
- The client makes its products by hand and sells them online. It needed a new store, and a way to bring in buyers on a small ad budget.
- What we did
- We built the new store first, so visitors from ads land on pages made to sell. Then we set up Meta ads, tested different ads and audiences, and kept only what brought purchases at a good cost.
- The result
- The main campaign returned €7.70 for every €1 spent. We could have spent more, but the client could not make products any faster, so we kept the ads at a level they could deliver.
