Ads that are judged by sales, not clicks.

Enough for the platforms to learn. On Meta that is a budget that can bring about 50 purchases a week from one ad set. If a purchase costs you €10 in ads, that is about €500 a week. We work out the number for your store on the call.

Return on ad spend: the sales your ads brought, divided by what the ads cost. A ROAS of 5 means €5 in sales for every €1 spent.

One that is above your break-even. Divide 1 by your margin: at a 40% margin you break even at 2.5, at 25% you need 4.

The platforms need a few weeks of sales before results settle. We report from the first month, and judge a campaign once it has enough purchases to judge.

Each counts in its own way. Meta counts a sale when someone saw or clicked an ad in the days before buying. Analytics gives the sale to the last click. We check both against the real orders in your store.

In the EU, yes. Without the consent signals (Consent Mode v2), Google leaves your EU visitors out of its ad audiences.

You do. They are opened in your name and stay with you if we stop working together.